![]() ![]() Diesel launched several popular fragrances with Marbert before signing with L'Oreal in 2006. Diesel products were also sold through the Playstation Home social gaming network.ĭiesel's first fragrance, a unisex scent known simply as Diesel, was launched in 1996, in partnership with Marbert. The company is believed to be the first to market its clothing through video games. The products are marketed through 5,000 retail outlets around the world, including 300 Diesel-branded stores.ĭas left the company in 2009 and its current Creative Director is Bruno Collin.ĭiesel is known for its innovative approach to marketing. During this time, Diesel launched several lines: Diesel Black Gold (casual luxury gooods), Diesel Kid, eyewear, lingerie, bags, accessories and eventually perfume. Das' vision guided the company's fashions and international marketing strategies for nearly 20 years. ![]() Fresh out of fashion school, Das was initally hired to design the men's collection, but quickly rose through the ranks at Diesel and was named Creative Director in 1993. A tremendous amount of the company's success in its first 20 years is attributed to former Creative Director Wilbert Das in 1988. Rosso founded Diesel with the intention of creating a fashion house that be a leader and carve out its own niche in the industry. The company is best known for its denim collection, and its clothing lines and accessories are aimed solidly at the young consumer. Diesel is an Italian clothing brand founded by Renzo Rosso in 1978. ![]()
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